1000ideas – our brand new OMGKRK Community Member – is a creative agency based in the heart of Kraków. They have been on the market for more than 10 years, helping their clients meet business goals by creating digital strategies, design, and software. They also have their own production house that creates thousands of ad formats for clients from all over the world.
We sat down with their interactive director – Mateusz Berkowicz – and talked about his work and their new product called Dizply, that reduces the daily clutter of creating ad formats and helps to manage the production process for managers and designers.
Hi Mateusz, can you tell us what 1000ideas do exactly?
Sure. Our agency consists of three parts: ideas – which is responsible for creative strategy, all sorts of marketing materials and design, software – a software house, and digital – a creative production house that is responsible for the production of different kind of ad formats and interactive materials for various clients. I am responsible for managing the last piece of this puzzle.
How is 1000ideas different from other agencies on the market?
I think that our biggest advantage is the experience that we have and the ability to offer a really full service for our clients. We can work with them from the beginning, even if the brand doesn’t exist yet, or if they have been on the market very long and are a very well-known brand. We have worked with many companies like that, including InPost (and Paczkomaty), Payback, Puma, Danone, and many others. We also have clients from different parts of the world, including Mombasa and San Francisco, so the distance or time difference is also not a problem for us.
We are also one of the few agencies in the market with such experience in producing all sorts of ad formats. We have literally created thousands of them and it’s not a problem for us if we have to produce it in a really short time. I know that for sure because we actually did it many, many times.
That leads me to my next question. Can you tell us more about Dizply?
Dizply is a product that we developed for our agency’s needs. It’s created to help us manage all the ad formats production and coordinate the work of managers, designers, and our clients. You can easily upload HTML5 formats there (and other as well), present it to the client or give feedback to the person that created it.
Creation of this kind of materials required a lot of feedback and hundreds of emails, and spreadsheets. Dizply reduces this workload and helps us to be more effective and work faster. I can’t imagine working without it today.
What is the current stage of the product?
More and more people in Krakow decide to work in a startup or run his or her own. How do you manage to attract them to work in your agency?
I think you can’t tell that our work is boring. Every day we face different challenges that make 1000ideas an exciting place to be. We also want to create a company that respects the opinions and ideas of other people. We have the privilege to work with a fantastic team, which makes me want to come to work every day. And 10 years ago, we have been a startup ourselves!