Last week Krakow startup myREST has introduced myREST Bot – Restaurant Assistant in Facebook Messenger. myREST Bot is a revolutionary tool that changes the approach of interacting with guests in the restaurant industry. It allows restaurants to accept reservations, to communicate with customers, and integrate online ordering without additional employee involvement, additional costs, without creating code or installing additional applications in Messenger.
The essence of myREST Bot is a personalized Chatbot easily customized for each restaurant. A Few clicks for installation allows restaurants to set up fully functional assistant to the Facebook page. Such an assistant never needs to be manually updated restaurant and immediately answers guests’ questions on Facebook.
myREST Bot is the first online tool for restaurants that does not require any manual work to create a fully functional Chatbot. And it is completely adapted to each restaurant immediately after authorization. The only thing restaurants need to do is log in through the restaurant’s Facebook page and voilà – in a moment the personal Chatbot is ready for implementation on Facebook and the website (in the form of a Messenger widget). The basis of myREST Bot is a developed script powered by machine learning. The main functionality is based on the automatic execution of actions in response to an event. At this time myREST Bot can accept reservations, answer questions, place orders via online services. Why did the team decide to create myREST bot for Facebook Messenger for the restaurant industry? The idea is that the process of creating a chatbot should resemble magic, not punishment, and this was not available to restaurateurs at all.
myREST operates on the restaurant market and their main goals are to support industry digitization in the area of reservations, online orders, and online marketing, expanding the possibilities of restaurant communication with clients, automating such communication, and marketing channels. Another focus is also on industry education about online processes and marketing automation.
The team is focused on several important problems of the restaurant industry:
- poor digitization of communication, marketing, and sales channels;
- the high cost of creating individual tools;
- poor analysis of communication, marketing, and sales channels;
- poor feedback and high competition on social networks.
The whole idea of establishing the company was based on the decision to solve the problems of the gastronomy market. The team decided to help restaurants grow faster and increase revenues by social channels monetization through effective marketing campaigns.
myREST ecosystem is created based on market observation and regular communication with restaurateurs. Ecosystem includes:
Why did myREST decide to launch the tool for Facebook?
As was mentioned earlier, the entire product was built based on the feedback from restaurateurs. And the main goal is to meet the actual needs.
During the past few years the team has observed interesting processes on the gastronomy:
- almost half of the restaurants that want to set up an account in myREST system or have already created an account have only a Facebook profile and don’t have a website at all.
- all clients add myREST widget on Facebook, but not everyone can add it to a website, even if they have such a website created.
- many restaurants do not answer all customers’ requests on Facebook Messenger
- customers’ decision (in this case, table booking, online order) very often depends on the restaurant’s response time.
- gastronomy moves all their processes online, especially food orders and table reservations.
It’s very important to remember, that in the restaurant business not everyone who visits the restaurant’s website or profile on social media necessarily wants to reserve a table. They can simply check the offer or compare it with another restaurant. But this visit opens an opportunity for Chatbot to engage them, provide assistance with their questions, provide menu or price information, direct to the ordering system, and collect potential customer data. Quick response, friendly communication, and quick answers help restaurants to build great impression and brand. This will definitely result in building a warm relationship with a potential customer.
Chatbots can be used at the same time as tools to accumulate data, which helps the restaurant to better understand their customers. In addition, chatbots can make contact with customers by answering questions related to opening and closing hours, promotions, or reservations and online orders, while the staff concentrates on preparing and delivering meals.
So the main goal is to help restaurants to create and enhance an individual solution – a fully adapted chatbot for their Facebook page in less than 2 minutes. In order to be able to interact with customers in a timely manner and generate new profits, monetize the media community with the help of complete automation.
myREST Bot is a master in building relations with clients, whether online or directly in the restaurant. Such an assistant can collect recommendations, accept orders, offer special propositions. It answers more questions or customer inquiries 24/7 through a pleasant conversation, a friendly interface that is similar to the usual conversation in a messenger.
More information about the myREST Bot is available on the product page.
Chatbots are not just trending. They’re a powerful tool that can bring huge benefits to any restaurant. Customers will no longer have to call to reserve a table. They will also never have to wait for the answer and will not be frustrated because of the long waiting time for the answer.
Making reservations with myREST is easier and more efficient, and the restaurateurs are able to provide exceptional customer service 24/7.
Customers are increasingly loyal to companies that meet their digital expectations. The use of myREST Bot will be rewarded with unique customer experience, higher repeatable customer traffic and more sales.