This month marks an exciting milestone as we officially kick off a series of collaborative workshops with three prestigious academic institutions. Led by our VP of Marketing, Karolina, these sessions are designed to pull back the curtain on the Kraków startup landscape.
By bridging the gap between theoretical study and real-world execution, we are helping local and international students understand how a simple concept evolves into a market-shaping reality. Here is a closer look at the three pillars of this academic initiatives:
1. CET Academic Programs: Mapping the Ecosystem
Our collaboration with CET Academic Programs focuses on providing international students with a comprehensive roadmap of Kraków’s thriving tech scene. In the “Kraków’s Startup Ecosystem” lecture, Karolina dives deep into why this city has become a global hub for innovation. From the density of talent coming out of local technical universities to the supportive network of accelerators, students will explore the structural elements that allow a startup to breathe and grow in Poland. It’s not just about the “what,” but the “where” and the “how” of regional success.
2. EDHEC Business School: Global Impact through Local Innovation
With EDHEC Business School, the conversation shifts toward the broader implications of entrepreneurship. During this study visit, we explore “How Kraków’s Startups Impact the World Around Us.” Using local success stories like intoDNA and SEEDiA.city as case studies, we demonstrate that innovation in Kraków isn’t contained within city limits—it’s solving global problems in biotechnology and smart-city infrastructure. For these students, the session serves as a masterclass in how regional startups can scale their influence to create a meaningful, worldwide footprint.
3. Kraków University of Economics: Mastering the Growth Engine
Our partnership with the Kraków University of Economics (UEK) & Academic Incubator Program is a hands-on deep dive into the “growth engine” of any new venture: Marketing Strategy. This workshop moves beyond theory to focus on the practical application of digital marketing and promotional tools. Karolina will share tips about marketing activities for early ventures, personal branding for founders and event management fro brands. Students will walk away with a toolkit for building brand presence and a clear understanding of how to communicate value in a crowded digital marketplace.
Bring This Expertise to Your Institution
Whether you are looking to inspire a group of international students during a study visit or provide your local incubator with practical, battle-tested marketing strategies, we are here to help.
We love sharing the stories of pioneers from Kraków and helping the next generation navigate the complex path from concept to market.
Contact us today to discuss how we can tailor a workshop or lecture for your university or organization – let’s build the future of the startup ecosystem together!
Karolina Paluch
VP Marketing
karolina@omgkrk.com
